Lululemon "Lounge Dress"
Developed a user-centered garment for Lululemon, identifying and addressing a gap in the brand’s product range. Informed by market research and user insights, the design was supported by a strong conceptual rationale. Led the end-to-end process, including pattern drafting, garment construction, and the development of technical package components. Presented the final outcome to senior leadership and cross-functional teams within the organization.